Food delivery and its massive impact on Indian restaurants today​

Introduction 

Indian food has been a lot in demand for many years. Every version of the Indian cuisine– North Indian, South Indian, West Indian, or East Indian, every single cuisine has its undeniably high popularity. People who have a job or for a population that does not like to cook depend on restaurants. These restaurants provide them with the best quality food either in the form of dine-in or through home delivery. Hence, Indian food delivery is also a lot in demand. But before diving into the various changes and trends of the delivery system, let us get an insight into the history of Indian food delivery services.

History 

Historians trace food delivery services back to Ancient Rome. Shocking right! But it is actually a fact that is 100% true. The Romans loved meals that were available easily just as much as we do today and they would call the fast-food restaurants as Thermopolium which means ‘where something (hot) is sold’. They would serve food through large clay pots. It kept the food hot which is how fast food is served to us these days. In fact, milk was also served from house to house in the United States and pizza delivery was made popular in the 1880s. The Indian dabbawalas started providing meals to people in 1890. Since then it has been a ritual for all the working people. 

Since then, food trucks, online food deliveries, home delivery, and even pop-ups have been popularised. They are still in existence in many parts of the world. Over time restaurants have realized the importance of adapting various technologies that will help them to provide better facilities to their diners. 

Advantages of food delivery

Making the process easier

The process of ordering food has become much easier due to food delivery on just a phone app. Restaurant owners have created a website relevant to the ordering process. It includes the contact details of the restaurant and the step-by-step process of ordering food. 

Efficient customer and order management 

Management of customers becomes easy when things go online or through delivery. Customers do not have to worry about reserving a seat and owners do not have to think of space issues. 

Real-time monitoring of your incurred expenses

Tracking financial transactions becomes easier. Also, handling the expenses is much easier. The expense of traveling to the restaurant becomes easier and the same happens in case of time. 

Free and cheap marketing

Marketing becomes easier as restaurant owners create their own websites. Hence, they increase traffic through a digital presence. Customers are attracted to the food if the site has good reviews. It helps the restaurants to convert the users into potential customers. This saves up a lot of money for the restaurant owners. 

Better customer service

The restaurant can provide better service to its customers by providing the food within the said time or by giving good quality food. This encourages the customers to order again and again from the restaurant. Hence, building a trusting relationship with the restaurant. 

Convenience 

Customers have to just order the food right at their own comfort without having to worry about dressing up or traveling all the way to the restaurant. This helps the customers in a great manner. 

Stay ahead of the competition 

Restaurants that are able to provide these services will definitely stay ahead of the competition and surviving would not be tougher.

The covid impact 

Covid-19 had forced the world to stop for a moment and continue the business and other such work from the people’s houses. This did motivate people to cook food on their own. But that did not last for long as time management was a big issue. Hence, people adopted the use of food delivery that avoided human-to-human contact and also served the best quality food at the comfort of their homes. This change happened in the month of September wherein the sales improved from 40-60% and led to disclosing of a number of restaurants. This impact led to an improvement in the economy of various countries and slowly but steadily everything is now coming back to its original shape.

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Trends and opportunities in future 

Rise of subscription commerce 

The first possibility that may happen in the future is the rise of subscription commerce that is a relationship of trust built between the consumers and restaurants due to higher demand for food delivery and also a higher liking towards Indian food. 

Kitchen automation

Adoption of new and improved technologies that will ease the work of the staff and other people at the restaurant. Although robotic food preparation is not an option for a number of restaurants, there are high chances of robotic food delivery. 

The rise in alternative food categories

Indian food is not just about vegetables and meat. There will be more vegan options or plant-based food items that will be created by expert chefs to provide better food to the diners. 

At-home experiences

Unfortunately, a large number of restaurants got shut down in the pandemic. But this did not stop them. Without compromising on the quality or quantity, they prepared food at their homes. This number of home restaurants may increase in the future that will reduce the financial burden on the side of the restaurant owners.

The bottom line 

To conclude, Indian food delivery is a lot in demand and that is just because of the variety of dishes the cuisine is providing. Devourers do not have to worry about cooking these Indian food dishes as they can order them easily. Ordering Indian food together sounds like a fun task and enjoying it with your family is way more fun. So order food from the right restaurant and enjoy!

At Corriander leaf, ordering food is absolutely simple and uncomplicated and the restaurant ensures maximum safety and follows sanitation and hygiene rules properly. They also provide the most authentic and traditional Indian food. Their hospitality is unmatched in the entire industry. Read more about our amazing blogs on Indian cuisine, and get to know more.

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